Saturday, 18 May 2013

My Kinda 'News'

Hello everyone, this is my second post (sorry, I know you can count). I must say it's quite addictive to keep publishing! Just wish I'd be this bothered about school essays. Enjoy the updates.
Brand Reinventions
I'm not sure about yourself but I know that the only things I go to M&S for are food and occasionally the random tights. There is a picture below the text of a woman named Belinda Earl and she may be changing my previous reasons of shopping with the high street leader. Belinda has worked in the past with multi brand store Debenhams, and then went on to further establish Jaeger. The millionairess has had a recent surge of income from the high street's 'sleeping giant' to improve their aesthetic, proving she must be good. Belinda has since been working her business magic and has paid a large attention to customers wants. This has resulted in her finding out that women want to improve fabric choices and the attention paid to detail. With this specification in mind she has targeted a younger market as well as the current over 40's.
Her range will be released this year Autumn/Winter (end of July) which I am looking forward to seeing or maybe purchasing, and I'm sure it is also being awaited by the hopeful brand themselves. I think that M&S have saved themselves with this new business approach and will definitely improve sales as they have been decreasing for the past seven sectors. Executive director of general merchandise John Dixon was the person who implemented this change in a statement, Dixon said the launch is “the culmination of six months of extensive research that has seen us listen to our customers’ views on our brand and build on our heritage”.
What do you go into M&S for, or do you never pay them a visit? Will this change?
Sister Capsule Collections
Late brother of Donatella Versace, designer and founder of Versace, Gianni Versace was a legend and shocked many when he passed away in 1997 at such a young age. His sister, Donatella, from that point then took over and has stayed true to his vision by leaving the successful brands aesthetic unchanged. In the recent years she has collaborated with H&M as many other global brands have e.g. Marni (being one of my favourites), Maison Martin Margiela, Comme Des Garcons, Jimmy Choo and Stella McCartney to mention a few. Another recent venture of Versace has been to team up with new on the scene designer J.W Anderson. He has previously had multiple lines in conjunction with Topshop and also a brand of his own; J.W Anderson. He is now being questioned to be the 'New Gianni' by Vogue. This sister capsule collection is called Versus. Tonight there will be previews of the Versus collection from bloggers, celebrities and magazines on Google+ from the New York launch party. Susie Lau has been confirmed as one of them. Here's the link, it starts at 9pm
Safety Put First
Arcadia which is owned by high street mogul Peter Green, is formed by the individual chains of Topshop, Miss Selfridge and Dorothy Perkins. Arcadia, Intendex (who own Zara) and H&M have signed an agreement post Bangladesh factory blaze which in simple terms states to help by funding to safety threshold all other buildings that produces products for them. The final amount has not yet been stated.
Hope you learnt something new, comments welcome. xo

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